Ruth was a stylist, Andrea was a chef in high-end restaurants. A few years ago they decided to leave the hustle and bustle of their professions and change their lives. After renovating a ruin in the Prosecco hills, they opened the bed and breakfast Our rustica where they host food lovers and cooking enthusiasts from all over the world, who together with them discover local products and learn how to cook them. The most important room in the house is the kitchen, where Andrea chose an ILVE Nostalgie range cooker: it couldn't be an accident, and in fact when we introduced Ruth and Andrea to ILVE managers it was love at first sight.

The best way to introduce a product to people who might be interested is to tell a true story in a language they are familiar with. That's how Ruth and Andrea became the protagonists of An authentic Italian story project, a video series that through twelve recipes and eight stories tells the Italian way of life, the love for food and the value of sharing.

The series took the form of an episodic journey to discover the territory and good food. And if the protagonists of the first episode are Ruth and Andrea, in the other videos ample space is left to the recipes of the territory and of Italy in general, and to the meeting with producers. In addition to the development of the content strategy, we took care of art direction, project management and digital marketing.

The project has been a great success. In the first month alone, organic followers on Instagram increased by 144%, interactions on Facebook and Instagram were more than 700, and visits to ILVE profiles increased by 150%. 90% of the people reached were not ILVE followers.