The best way to introduce a product to people who might be interested is to tell a true story in a language they are familiar with. That's how Ruth and Andrea became the protagonists of An authentic Italian story project, a video series that through twelve recipes and eight stories tells the Italian way of life, the love for food and the value of sharing.

Ruth was a stylist, Andrea was a chef in high-end restaurants. A few years ago they decided to leave the hustle and bustle of their professions and change their lives. After renovating a ruin in the Prosecco hills, they opened the bed and breakfast Our rustica where they host food lovers and cooking enthusiasts from all over the world, who together with them discover local products and learn how to cook them. The most important room in the house is the kitchen, where Andrea chose an ILVE Nostalgie range cooker: it couldn't be an accident, and in fact when we introduced Ruth and Andrea to ILVE managers it was love at first sight.

For the second series we moved to the east coast of Sicily, between the slopes of Mount Etna, the Mediterranean Sea and the hinterland. Here we discovered a magical place, surrounded by nature, where Sicilian cuisine meets the rest of the world: Rocca delle Tre Contrade. The brainchild of Jon, who together with his partners transformed an old abandoned manor house into a vacation villa, Rocca delle Tre Contrade is now a relaxed and convivial place where cuisine plays a leading role. This is where Dora works every day, and not just her: star chefs from all over the world come to Jon to teach their courses. This is why the appliances are high-performance and technological, yet easy to use, and ILVE was a natural choice.

The series took the form of an episodic journey to discover the territory and good food. And if the protagonists of the first episode are Ruth and Andrea, in the other videos ample space is left to the recipes of the territory and of Italy in general, and to the meeting with producers. In addition to the development of the content strategy, we took care of art direction, project management and digital marketing.

The project has been a great success. The launch of the first season of An authentic Italian story increased visits to ILVE's social profiles by 150 percent, and followers on Instagram grew by 144 percent, in just one month, totally organically.Over the course of the publication of the two seasons of the series, visits to the ILVE website increased by 30 percent, registering an 80 percent increase in the reading of ILVE Journal blog articles.On YouTube, the episodes of An authentic Italian story 1 and 2 had more than 60,000 views.