Gi Suite is the evolution of The Mind.Cloud, the digital machine management and monitoring platform of Grandimpianti, an Italian company that designs and builds professional washing and drying solutions. A platform that, in its new version, becomes a complete ecosystem, with a well-defined product identity and dedicated communication tools capable of clearly and easily conveying its potential.
Black and green: the language of colors
For a digital project like Gi Suite, the colors chosen are black, the shade of technology par excellence, and green. A cold, technical green that, while consistent with the visual identity of the parent company, looks to the bright green of monitors, suggesting dynamism, precision and computational capacity. To the digital imagery also refers the style of the illustrations, inspired by data flows.
New name, new logo
Typographic choices also help define a technological and modern image. The typography stands out for the balance between soft elements and squarer shapes that recall the technical, yet human nature of the platform. A sign that translates the brand's evolution toward an identity consistent with the new languages of digital.
The evolution of the site and verbal identity
The landing page presents Gi Suite in an immediate and intuitive way. Balancing the cooler, more technological visual identity is a clear, direct and measured voice that communicates competence and reliability in a simple way. Technical features thus become a pleasant and accessible narrative that accompanies the user through the platform.
From digital to physical
For the launch of Gi Suite at HostMilano 2025, the booth was designed as an extension of the visual universe of the platform. It is a black space from which Grandimpianti products emerge scenographically, and in which the identity of Gi Suite is presented. Communication is minimal, and ample space is given to two LED monitors, curved and suspended, where dynamic graphic elements and system-related keywords flow.
Gi Suite represents a paradigm shift for Grandimpianti: it is no longer the hardware that makes the difference, but the software. The new platform gives image and voice to this change in which technology is joined by service.
Those who have worked with us
Consilia
art direction
Consilia
graphic design
Riccardo Froscianti
copywriting
Manuel Christmas
web design and development
Francesco Mantovani
motion graphics
Luca Ferigo and Freddy Mason
booth design
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Next project:
A sensory experience