The starting point in defining Powrock's visual identity is the pictogram. Based on the letter P, the initial of the name Powrock, it is designed as a relief defined by contour lines. The color palette recalls the tones of the mountain: the white of the snow, the gray of the rock and the blue of the sky in its different shades. The logotype is inspired by CAI signage. The chosen font, Pressura by Grilli Type, has a soft but technical aesthetic, and is easily readable even at a small size.

Powrock's goal is to bring supply and demand together. The digital interface is designed to make the browsing experience, and the following booking process, smooth and easy, with great attention to user experience. The eye wants its part, too: striking images depicting rock faces and snow-capped peaks are complemented by Erika Rossi's beautiful illustrations.