"Step into a new space" is both an invitation and a promise. A payoff that opens to a future of newness, celebrating the gradual and steady evolution that has defined the company's path since its inception, when it first introduced laminate flooring in Italy.

Skema's new logo embodies the company's vision: to create the perfect fit between aesthetics and functionality. Clean, essential lines combine with blue, the brand's institutional color, to communicate an idea of contemporaneity, precision and reliability. The logo thus becomes the symbol of a defined identity and a clear mission: reinterpreting the world of surfaces to dialogue with the most evolved needs of interior design.

Aiming to communicate with architects and interiordesigners using their own language, Skema also renews its image,conveying values such as design, research and quality through aesthetics, mentretonality and warm lights convey a sense of empathy.

To tell the story of more than 30 years of innovation and expertise, Skema now has three key tools at its disposal. The Company Profile traces Skema's history, positioning, and values, illustrating certifications and its wide range of products and services. The Product Book is a comprehensive overview of the company's offerings. Finally, the Project Book is a catalog of achievements for which a more editorial approach was taken, showing how Skema's solutions integrate seamlessly into different environments, offering inspiration to planners, architects and interior designers.

In line with the work done on brand identity and printed materials, Skema's website has also been revolutionized. The point of view is now that of the user, who can explore the product from his needs and view it by category, environment or color. Videos welcome him to a welcoming site, where the browsing experience is pleasant and intuitive. The social pages have also been rethought along these lines, with content that presents the product offering, answers doubts and spreads the culture of technical coatings.