Munari is an Italian company specializing in the production of storage furniture,
particularly for home entertainment. With the aim of positioning it in the wider world of home and living furniture, we imagined a new brand identity and narrative for Munari.
Time For Living is quality time dedicated
to relaxation, play, conviviality, work
and everything that makes moments experienced at home unique. It is a concept open to interpretations, just like Munari's complements, which combine design, technology and functionality
to suit every need.
Munari, between past and future
In restyling the logo, we have retained the historical elements of the company, thus conveying a strong and contemporary identity that is also solid and reliable. Blue, the brand's distinctive color, has been reinterpreted in a more modern sense, and accompanied
by new color combinations that add depth and freshness.
Life, such as it is
With the new images we wanted to represent the brand in a lifestyle key, through realistic houses portrayed in everyday situations. Munari-furnished rooms, illuminated by warm and soft light, recall moments of domestic life
in which it is easy to recognize oneself. Still life and close-ups of technical details maintain a graphic and uncluttered look, telling the story of design care and quality materials.
The catalog, a summary of the new Munari
The restyling work has found concrete expression in the new Vitae catalog, which presents the first collection of storage furniture born after the rebranding. A collection that embodies the concept of Time For Living with solutions inspired by people and their needs. The graphic design and content layout reflects the new Munari, which tells about many different ways of experiencing spaces and furniture.
Munari's digital space
Rounding out the picture is the site, which is based on a simple and usable user interface (UI) and navigation experience (UX) so that anyone can easily find the right solution for their space.
Those who have worked with us
Consilia
art direction
copywriter
web design
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The mountain in digital format