Rebranding Stories
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Rebranding Stories
Projects
About
Contact us
IT | EN
Refin
From manufacturing to design reality
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Ceramiche Refin is a historic company in the field of stoneware wall tiles for private homes and community environments. Among the first in its field to participate in the Salone del Mobile, a key event in the design world long focused only on furniture, in 2013 it still lacked a well-defined image.
Image overhaul aims to tell the story of a company committed to aesthetic research and pioneer in innovation
An essential image, clear concepts
In 2013, Refin's language is still not the same as that of its interlocutors - architects and interior designers. The rebranding work therefore aims to raise the perception through a new, clean and current image that can clearly convey concepts and strengths.
From paper to web: the rebranding in practice
The first tools targeted by the rebranding are catalogs and sales network tools. The catalogs are rethought thematically: they offer a cross-sectional overview of the product and enrich it with storytelling. In 2019, it is the turn of the website, the last piece in a mosaic that at that point is truly complete.
For a consistent communication: the brand manual
The rebranding work concludes with the development of a brand manual, the document that outlines the guidelines for suppliers to follow in day-to-day operations - use of the logo, fonts, institutional colors, style of images, applications.
Refin's image today tells of a company perfectly at ease
in the world of design
Those who have worked with us
Chiara Pagani
copywriting
New Logic
web development
Massimo Fattoretto
SEO
Analytics Boosters
data analysis and wireframe
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