The payoff Something is cooking expresses the novelty, winking at the world of food preparation. It translates the Italian figure of speech "Qualcosa bolle in pentola", but it literally means "Something is being cooked," suggesting that with Master Kitchen there is always some delicacy being prepared.

The images look to the world of design rather than to the world of the appliance. In the catalog, contemporary style environments follow one another, where Master Kitchen appliances are perfectly at ease. To show product features we use colorful illustrations with an editorial flavor, far removed from the classic black-and-white technical illustration. The same assumptions guide the creation of the website.

To explain the operation of home appliances, we develop explanatory videos. We take care of press campaign management and ordinary communication and marketing activities.