If the name Loodo, which comes from the informal English loo (toilet) and recalls the Italian word "ludico," is entrusted with conveying the brand's friendly personality, it is the logo that is entrusted with communicating its digital nature. The pictogram, which arises from the union of the @ with a little house, alludes to the meeting of the digital and real worlds that can also be played with in the texts ("at Loodo"). The payoff Shop, place, enjoy refers to the three moments of the user experience: purchase, installation, enjoyment.

Since one of Loodo's strengths is its color palette, the brand identity is declined in a pop and colorful image. The primary palette plays on blue tones, while the secondary palette plays on orange tones, to create a bright and interesting contrast. Product shapes are synthesized as much as possible to create playful yet functional illustrations.

There are two types of image through which Loodo communicates. On the one hand, the corporate image, colorful and pop, which aims to differentiate the brand from the thousands of others that populate the same sector. On the other hand, the set images, which facilitate consumers by suggesting combinations and solutions in which everyone can recognize their own style, with the goal of bridging the digital gap that prevents the user from touching the product.

The identity and strategy designed for Loodo have come to fruition in the e-commerce created together with Mapo Studio. Easy and intuitive navigation logic supports the user as he or she browses the product catalog, which can be filtered according to one's needs and customized thanks to the configurator. An inspirations section and a selection guide make purchasing quick and easy - like a click.