The beauty of machines

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Grandimpianti

The beauty of machines

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Since the 1970s, Grandimpianti has been designing and manufacturing machinery for water washing, drying and professional ironing of textiles. For innovation and attention to design, it is recognized as one of the most advanced companies in the professional laundry industry: a positioning that should be reflected in its visual identity.

Professional, ordered and visually pleasing: the new visual identity of Grandimpianti is the result of a smart rebranding, that reinterprets the existent by making it interesting and contemporary.

Telling the product well

New catalogs dedicated to dryers, washers and ironing machines tell the story of the product by focusing on the advantages it offers. In the images, diagonal cuts, chiaroscuro and close-ups emphasize the machines' technological and design contents, while a new icon system accurately describes their technical aspects.

From paper to screens

Guiding the restyling of the website is the same philosophy as the catalogs. The key words are organization and visual cleanliness, for a comprehensive website and easy-to-navigate even from smartphones, that speaks to customers from a wide variety of industries.

Coordinated and consistent outputs

For a company like Grandimpianti, it is important that every communication output is consistent. From catalogs to the website, from reserved areas to video explainers, everything is designed to make the machines the protagonists, telling not only their innovative content, but also their beauty.

Those who have worked with us

Consilia

art direction, web design, web development

Daniele Tonon

graphic design

Giovanna Cesarato

copy

Nudesign studio

3D render and video

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