In a digital campaign, the first thing to do is to define the audience. Then you work on the content to highlight, in this case the strengths of the two machines: the improved user experience offered by the washing machine and the energy efficiency of the dryers. The last step is to fine-tune the funnel and the strategy for collecting new leads.

We designed the ADVs for LinkedIn and Facebook. The landing point and insight into the highlighted features of each product were two landing pages, designed with an immersive experience in mind through the use of videos, images and animations. In the case of the dryers, a counter was also created where one could enter their business data and get an estimate of the energy saved compared to the dryers most commonly used in the industry. In order to download the catalogs, it was necessary to register one's email.

The campaigns brought in 527 new, profiled, quality leads. Conversion rates were above average, as were automated email open rates. The fanbase also grew: by 54% on Facebook and by 12% on LinkedIn.