Each collection is dedicated a landing page, a single-page website that allows users to request information about the product presented. Product features inspire the narrative, which determines the structure of the website.

The Blended collection is inspired by textural finishes. The website opens with images of rocky landscapes, alluding to the marks and hues of ceramic coatings. Scrolling down the page, from the realizations we move on to close-ups on the Refin product and finally to the virtual catalog.

Same concept for the website dedicated to the Riflessi collection. In the opening, rays of sunlight filtering through the leaves or reflecting on the sea. As the page scrolls, the user accesses a gallery of interior images, with a focus on the Refin product.

For the solid-color slab collection we develop a website that plays on the concept of essentiality. An animated cube invites people to scroll down the page to reach the gallery of images and informative graphics. The background colors, which coincide with the neutral tones of the new collection, help to become familiar with Play aesthetic.

Refin has a new touchpoint with the product, capable of enhancing traditional tools through storytelling.