The first step to say that you exist is to have a name. MyCleanClean is easy to understand and catchy, plus it recalls the sound that tokens make when inserted into the machine.

In the initial research phase, we realized that coin-operated laundries are often chaotic and messy places. Colors such as red, orange and blue dominate, almost all of them use large soap bubbles in the image. Given Grandimpianti's values of innovation and design, we proposed a different path: an essential image and blue as the dominant color to suggest freshness and cleanliness.

In the package offered by Grandimpianti, in addition to the machines, management support and communication materials, there is also the store layout. Therefore, we involved an architect specialized in commercial space design to fine-tune the right layout.

In the communication materials presenting the project to possible investors, renderings and applications make real and feasible what is currently just an idea on paper.

MyCleanClean is a driving force for Grandimpianti's sales. The launch of the franchise project accredits the company as a serious and solid partner, even and especially in its traditional business