For the logo, the goal was to refresh without distorting, with minimal but impactful interventions. While retaining the recognizable elements, the logo looks newer and more readable.

It often happens that the design of communication tools turns into a redesign of the architecture of the offering. Together with Friulinox, we reorganized the products by creating two collections that differ in functionality and associated services, Exploit and Ready, which respond to specific needs and ways of working. This reasoning translated into a catalog, the most important sales tool in the industry, that would help agents tell the story of the offering and customers identify the most suitable product and configure it as needed.

Numbers, codes, technical drawings. A professional product brings with it a great deal of information, which needs to be constantly updated. To facilitate business work and minimize the possibility of error, we created with the help of XConnection a cloud-based platform for data management and updating. Website, price list and data sheets are automatically updated from a single database.

Within the process of machines restyling, we were concerned with the design of the interfaces. Thinking of them as a touchpoint between machine and human, we aimed to improve functionality and optimize the user experience at any level, making graphics simple and intuitive.
In a brand of products for the professional market, attention to aesthetics, at all levels, proves to be a differentiating element.