To sum up the conceptual work, there is the payoff Live, Cook, Love, which tells of a company that cares about people and their needs and interprets cooking as passion. In the images, too, the focus shifts from the product to the environment, showing how many stylistic interpretations can be made of it.

The analysis of the offer highlights some limitations in communication: the coexistence of different styles and excessive customization make the product unreadable. Reorganizing products into families with defined boundaries is a simplification that proves beneficial to everyone's work - starting with employees and retailers.

A strong idea, a shared concept, a clear offering: the elements needed to move to practice are all there. The catalogs use a contemporary and engaging language, with images that speak of style rather than product and dialogue fluidly with the technical chapters. Graphic restyling and image curation shift the focus of communication from performance to aesthetics. The world of reference is no longer just the household appliance one, it is also the world of furniture.

From analog to digital, without losing identity. The website encourages interaction between brand and user, who is facilitated to find the content he or she is looking for thanks to the division by areas of taste. In fact, the website effectively communicates the new segmentation of the offering and the coordination among products.

The configurator is a software with which users can find the product that suits their needs, choosing the type of hob and matching hood and backsplash. The result is a realistic image of the product, which can also be set inside the users' kitchen thanks to augmented reality, accompanied by a complete sheet with all the data that can already be processed by the company without the possibility of error.

ILVE is a company with a strong image and consistent communication that stands out in the world of home appliances, winning the hearts of kitchen enthusiasts.